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Design Thinking

Design thinking is a process for creative problem-solving.

Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?

Why Is Design Thinking Important?

  • It can help you or your team surface unmet needs of the people you are creating for.
  • It reduces the risk associated with launching new ideas.
  • It generates solutions that are revolutionary, not just incremental.
  • It helps organizations learn faster.

3 Essential Pillars of Design Thinking

  • Empathy — Understanding the needs of those you’re designing for.
  • Ideation — Generating a lot of ideas. Brainstorming is one technique, but there are many others.
  • Experimentation — Testing those ideas with prototyping.

Done Right, Design Thinking…

  • Captures the mindsets and needs of the people you’re creating for.
  • Paints a picture of the opportunities based on the needs of these people.
  • This leads you to innovative new solutions starting with quick, low-fidelity experiments that provide learning and gradually increase infidelity.

Areas Where Design Thinking Can Apply

  • Product design
  • Service and experience design
  • Business design
  • Leadership
  • Organizational change
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